Sophie strauss

Hi, I’m Sophie. And I’m a stylist for regular people.

Because everyone deserves access to style. Because style isn’t about following trends or knowing all the right rules, it’s about agency and expression. It’s about knowing who you are and having the tools and confidence to communicate yourself through your clothes.

But, as amazing as style can be, it's also something that often feels off limits to so many of us. Whether it's our body, gender, sexuality, race, work, or finances...many of us feel alienated by how “style” is sold to us. Shopping can be overwhelming, triggering, unfruitful. Fashion can seem full of unintelligible rules. Social media can make us feel like we're never doing it right. It shouldn’t be this hard to get dressed every day and feel good about it.

That's where I come in.

I often work with people who are at transitional moments in their lives: a new job, a different body size, postpartum, exploring gender expression, or just ready to try something new and figure out what makes them feel good!

I also don’t believe that there are any rigid "rules" when it comes to style. There's no body type, age, or gender that should or shouldn't wear certain things - everything can be for everyone. At the same time, I also know clothes can be overwhelming, so I'm happy to help you come up with some guidelines that suit you for easy dressing.

I’m here to help you separate the pressures of “fashion” from your true personal style. To liberate you from the trend cycles of an often unsustainable and unethical industry and ground you in your own preferences so you can make thoughtful, conscious, sustainable, and expressive choices for yourself.

My approach is tailored to each individual, as there is no such thing as one-size-fits-all when it comes to style.

Let me teach you how to dress like you.